
Building an Award-Winning Mobile Banking Experience
Banking Transformed with Jim Marous
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Enhancing Mobile Banking through User Insights and AI
This chapter focuses on the vital importance of user insights and data in the design and improvement of mobile banking platforms. It explores how usability testing, ongoing telemetry analysis, and the integration of AI can create better user experiences and foster customer loyalty. Additionally, it addresses the evolving expectations of consumers towards digital banking and the necessity for financial institutions to innovate and adapt through data-driven strategies.
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