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16min chapter
When Marketing Works
The Perfect RIA
Personalized Customer Service and Communication
This chapter recounts a humorous interaction at a shop where the speaker struggled with technical terms while purchasing a hitch for their truck. It praises the shop for its exceptional customer service, personalized notes, and clear communication without jargon. The discussion highlights the importance of personalized service, demystifying complex terms, active listening, and consistency in marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode