Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6)
Champagne Strategy
00:00
Introduction
Red pill business podcast deconstructs world-class strategy focusing on growth, marketing and sales with just a sprinkling of tech and champagne. This is the first of four really short sort of 10 to 20 minute interviews I'm going to do with people on this topic of measurement who are actually active practitioners. And if we have time I'll try to get some more statements from a couple of people but I think that will give you a really good three or four pronged view on how measurement works in the real world without the fluff and bells and everything that you're going to be promised by some of those big consulting firms or agencies. Without further ado let me know as usual John.
Transcript
Play full episode
