What Causes People to Push Back Against the Mask?

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The pandemic is a great example, i think, of where we can see a reactance in effect. And yet, an awful lot of people just put on the mask. When there's an action to be taken, it tends to work better when people feel like they came to it themselves. If instead you say, hey, which pajamas do you want to wear to night? Or, hey, what do you wantto put on first? Your pajama top o, your pajama bottom? They're going to be more like it, oput their pajamas, because you didn't tell them to. You encourage them to, but you set it up

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.

In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.

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Jonah Berger and I Discuss How to Change Anyone's Mind and …

His book, The Catalyst: How to Change Anyone's Mind
How people change
That most decisions that we make are shaped by other people
The major mistake most of us make when it comes to trying to change behavior in ourselves and others
How to create change by reducing the barriers and energy required
Feeling like we should do something vs because we want to do something
People's zones of acceptance and rejection
What it means to "highlight a gap" and how it can help us change
How the costs of change often come due before the benefits of change are experienced
What factors drive Identification vs Differentiation

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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:

Mimetic Desires in Everyday Life with Luke Burgis

Effectively Thinking Ahead with Bina Venkataraman

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