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Rationality Education and Dating (with Jacob Falkovich)
Clearer Thinking with Spencer Greenberg
The Importance of Simple Language in Product Packaging
Zabaretha: I don't think there's anything wrong with trying to improve the packaging of a thing. But I do have a lot of distaste for a strategy that is based primarily on persuasion, she says. "I think it's valuable to packaging things in a way that's easier to consume and you should understand," Zabaretha adds.
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