Go Global With Your Product by Twilio Head of Product
The Product Podcast
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The Importance of Strategic Alignment for International Growth
Go deep first, wide later. Go after a low-hanging country that is culturally similar and has a reasonable town. For most US and UK products, this means other English-speaking countries,. The effort to productize for these countries are low, relatively. We weren't surprised to see conversion being lower outside of the US. What we weren't sure was why. To get answers, we started with our top country, the UK.
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