I started making greeting cards while i was still working in private equity on the side. I think i just needed a creative outlet. My job was so rigorous and analytical that i just needed something else, and like, something else that was mine on the side,. So i started making cards gan. And even after i, i moved over to the non-profit, i was making cards, and then i started selling them at craft fairs on the week ends, and i startedselling them into stores. It just, i don't really think i had a plan for it. I just kept doing it, and it kept kind of evolving on its own, aside from my full time job

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