The Rise of DJI: Innovation and Challenges

This chapter chronicles the early days of DJI, a pioneering drone technology company, highlighting its unique manufacturing ecosystem in Shenzhen and the competitive dynamics in the drone market. It explores significant developments, such as the introduction of live camera feeds and the evolution of drone usage, while also addressing internal conflicts and strategic decisions that shaped the company's path to success. The discussion covers key partnerships and financial maneuvers that influenced DJI's growth, underscoring its journey towards becoming a $100 billion enterprise.