How to Replace the Attention of Facebook and Google

There are two giant problems here. If you enter an auction for that attention, you and your competitors will be competing against each other for that attention. It is very difficult to find your niche when you are in an open auction in an efficient market place for attention. A 55 year old owner of one of these businesses who's been doing it with their family for 20 or 30 or forty years probably isn't typing the magic words you need to have them type into facebook or google. So if i were in your shoes, i would think about a longer term drip by drip approach that might lead to long term benefits.