What Women Want and Masculine Preferences

We return for Part 2 of our Scott Galloway deep dive, where the vibes remain strong, the confidence unwavering, and the relationship with empirical evidence increasingly… decorative.

Returning to our Modern Wisdom safari, we continue navigating the forbidden terrain of men, masculinity, and male suffering: a topic so dangerous that it requires constant ritual disclaimers, whispered caveats, and the occasional nervous glance around the bar to make sure we can take out the other men if necessary.

We cover Scott's outline of his masculine Third Way: rejecting both the Right’s “Bring Back the Fifties” masculinity and the Left’s “Men Are the Problem” framework, in favour of a solution that might be described as Stern Dad Who’s Also Nice About It. Prepare to thrill at proposals of mandatory national service, kindness as a masculine superpower, and the radical idea that young people might benefit from not being economically crushed.

Things get spicier when we’re told what women really want and learn about the adaptive skill check of the female orgasm. Chris Williamson unveils a prepared essay on What Men Want which proves to be a moving piece of therapeutic slam poetry that somehow manages to combine manosphere grievance mongering with woke therapy talk. We learn how what men really just want to be told is “you are enough" and should be kind for kindness sake, but also should optimise their friend group such that they can properly signal their high mate quality and train hard enough to take out all other males in the bar.

Finally, we hit peak Decoding Mode as Scott’s statistics begin to escalate: boys are ten times more likely to kill themselves, father absence turns sons into inmates, daughters into promiscuous approval-seekers, and nearly every claim is delivered with total confidence and minimal concern for effect sizes, confounds, or whether the study actually exists. Decorative scholarship is in full bloom.

We do our best as two hyper-masculine men to separate reasonable concerns about boys, mentorship, and social policy from hyperbolic factoids, pop-psych inflation, and the familiar habit of smuggling moral arguments in under the banner of “what the science says.”

Bring your hunting knife and stoic daily diary. Take your testosterone injection. And get ready for some man talk!

Links

• Modern Wisdom: The War On Men Isn’t Helping Anyone - Scott Galloway
• The Diary of a CEO: Scott Galloway: We’re Raising The Most Unhappy Generation In History! Hard Work Doesn't Build Wealth

Academic papers/Sources Referenced

• Culpin, I., Heuvelman, H., Rai, D., Pearson, R. M., Joinson, C., Heron, J., … Kwong, A. S. F. (2022). Father absence and trajectories of offspring mental health across adolescence and young adulthood: Findings from a UK-birth cohort. Journal of Affective Disorders, 314, 150–159.
• Dekker, M. C., Ferdinand, R. F., van Lang, N. D. J., Bongers, I. L., van der Ende, J., & Verhulst, F. C. (2007). Developmental trajectories of depressive symptoms from early childhood to late adolescence: Gender differences and adult outcome. Journal of Child Psychology and Psychiatry, 48(7), 657–666.
• Angelakis, I., Austin, J. L., & Gooding, P. (2020). Association of childhood maltreatment with suicide behaviors among young people: a systematic review and meta-analysis. JAMA network open, 3(8), e2012563-e2012563.
• Zhang, L., Wang, P., Liu, L., Wu, X., & Wang, W. (2026). Different roles of child abuse and neglect on emerging adult's nonsuicidal self-injury and suicidal ideation: sex difference through emotion regulation. Current Psychology, 45(1), 56.
• Callanan, V. J., & Davis, M. S. (2012). Gender differences in suicide methods. Social psychiatry and psychiatric epidemiology, 47(6), 857-869.
• Raposa, E. B., Rhodes, J., Stams, G. J. J. M., Card, N., Burton, S., Schwartz, S., … Hussain, S. (2019). The effects of youth mentoring programs: A meta-analysis of outcome studies. Journal of Youth and Adolescence, 48(3), 423–443. https://doi.org/10.1007/s10964-019-00982-8
• Lloyd, E. A. (2005). The case of the female orgasm: Bias in the science of evolution. Harvard University Press.
• King, R. (2024). Naturally Selective: Evolution, Orgasm, and Female Choice. CRC Press. (The researcher Chris Williamson is relying on)
• The Scottish Sun. (2025, February 17). Nearly six pubs closed each week last year with 4,500 jobs lost amid rising costs [News article]. The Scottish Sun. Retrieved from https://www.thescottishsun.co.uk/money/14352624/uk-pubs-closed-last-year/
• Greater London Authority. (2025, February). London’s Night-Time Economy: Economy, Culture and Skills Committee report. Greater London Authority.