Hyper Real Marketing

The Barbie Dream house is the perfect example of this where there's a literal house and you can rent it out as Airbnb. The film got pushed back so many times, like I don't know the art eclipse. Also, New Zealand just declared that they're in a recession. It's like the timing of this like a hundred different brands telling you to go buy their Barbie thing. But equally, I think you're right and that people are looking to find joy and something about it.