Jen Allen on the subtle art of multi-threading complex deals
Outbound Squad
00:00
Are You Using Email Loops in the Stakeholders?
There's an assumption here too that when someone comes in looking for training, let's say, or a solution you have the ability to reframe the conversation. I've done it a lot where someone's really excited because they've been consuming the content. And we haven't even established if there's a if there is a problem, who cares about it, if it's worth fixing and those end up in status quo. Do you do any kind of like, hey, let's thread some people in through email a little earlier? Just give them the heads up that this is going on as we're having conversations. When it comes time that second, third meeting or whenever it is to invite
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