Lianus: We've become a real smart society. So we're having fewer children, moving into the nashvilles and austins. The divorce rates of people over 50 are the highest they've ever been. Even the town centre doesn't gather people on the way it used to. Lianus came up with the tag line, encouraged connection. Our job was to introduce people to one another. If you attend any to day at apple session, the first thing they do is introduce themselves. They make every one around introduce themselves. And it's funny, because they'll be people who follow each other on instigram, or didn't even realize they live down the street