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#249: Zak Brown, CEO of McLaren Racing – Performance is everyone’s job

How Leaders Lead with David Novak

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Revving Up the Fanbase

This chapter explores the explosive growth of Formula One's audience, particularly among younger viewers and women, thanks to the Netflix series 'Drive to Survive.' It discusses McLaren Racing's strategic expansion into diverse racing series and the importance of engaging North American markets. By addressing historical challenges and emphasizing inclusivity, the chapter highlights the transformative impact these changes have had on the sport's popularity.

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