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Scaling to the Sweet Spot of Revenue, Ease and Joy
The amount of money that you can bring in, the metaphorical price you get, is peg to the thing you do best. So for example, with licensing, i made a mistake. My first two licensing clients, i worked with them in this really bespoke manner,. We ed on all the materials. And then i realized i looked ahead to getting licensing client number three, and i go oh no, it's going to be as much work every timeand even though these were big, six figure contracts, i realized i was not creating any freedom for myself.