17min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Navigating TikTok and Sports in a Changing Landscape

This chapter explores the complexities surrounding TikTok's future amid geopolitical tensions and a potential app ban due to national security concerns. It also analyzes shifting trends in sports viewership, particularly focusing on how younger generations prefer highlights over full games, and discusses the financial implications of tariffs on the retail industry. The discussion highlights the interplay between political dynamics, consumer preferences, and economic factors affecting both digital and traditional media landscapes.

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