2min chapter

Hidden Brain cover image

The Choices Before Us

Hidden Brain

CHAPTER

Having More Choices Is a Good Idea

Corporations seized on the idea that having fewer options could boost sales. It was a counter intutof pivot in a culture where abundance of choice is seen as an inherent good. Vangard wasn't the only company interested in questions of choice. There was another domain where shina found that having more choices didn't turn out the way people expected....

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