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Engineering Founder’s Takeover: Top-down / Bottoms-up sales strategy, pricing, and enterprise product adoption w/ Abi Noda #110

The Engineering Leadership Podcast

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The Importance of Making a Decision to Sell Your Idea

I think as people are assessing their next career move, just to see the opportunity of how that can really equip you to build and structure your business in a really strategic and intentional way is really interesting. I've done quite a few of these kind of B2B startups and I have this belief that it's really good to try to sell starting on day one. So tell us a little more about the trade-offs and your experience making that sales decision.

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