11min chapter

Mixed Signals from Semafor Media cover image

Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza

Mixed Signals from Semafor Media

CHAPTER

Navigating Independence in Content Creation

This chapter discusses creators' reluctance to use platforms like Substack, weighing the benefits of independence against the advantages of networked solutions. It highlights the challenges of monetization and the importance of direct audience engagement, while exploring the shifting landscape of journalism and media bias. The conversation also reflects on decision-making in startups and the implications of political expression for creators leaving mainstream media.

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