How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium)
Idea to Startup
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Navigating Hard Startup Challenges and the Hassle Premium
This chapter focuses on recognizing valuable startup opportunities by addressing overlooked hard problems, especially in fields like early childhood and elder care. It highlights the 'hassle premium' concept, where customers are inclined to pay more for solutions to their difficult issues, reinforcing the potential for funding and success in these ventures.
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