How to Create Great Thought Leadership with Andrew Rogerson
The Recognized Authority
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Introduction
Think leadership is three things, its authoritive, it is original, and it's insitful. It needs to carry some authoritya typically that is evidence led. So so insitfull and able to do so thigwir seemingis so as what you're saying, the i es to actuld be actionable. If we had a look att one of the major changes of thought ladyship over the last five totn years, five to ten years ago, we were much more interested in thought leadership. That was a round brand awareness andn the very beginning of the funnel. Now that is moving much more towards the middle of the funnel and helping clients solve problems,
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