I'm just looking on line, and makro like meggat influencers. Obviously they get a hundred thousand dollars, right? We saw that the kile jener or something, one of them got a hundred thousand dollars or something to do the fire fest a sharing,. That's like ont of the worst of this. But the best of it is people sharing products they love and in an authentic fashion. I know, we had gabby lewis on for magic spoon, and he said their most effective channels were influencers in that hundrik to two million follower range. So not microbe, but not, you know, kim cardashn et ceter