Retain: The Customer Retention Podcast cover image

How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify

Retain: The Customer Retention Podcast

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How to Optimize for Experience

I think the theme of our conversation is doing things that are simple and effective. And by not being transparent, you're just continually going to have a leaky funnel or a leaky bucket versus a bucket which may be slightly smaller, but you're retaining everyone. So I like everything that you've presented today because the fact is retention doesn't have to be a complicated thing. It's just the idea of optimizing for experience.

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