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The Impact of Women in the Fragrance Industry
In the US, you have fragrances that are more food-y driven. In Latin America, you have more of this floral. There's a level of sophistication in your creative fragrances, especially for Europe. If you look at the Middle East, the popularity of the oooh is really clear how the market could be so different. This is undoubtedly an industry that was dominated by men, but that seems to have changed in the last decade or so.