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522. Is Google Getting Worse?
Freakonomics Radio
The Longest Running Split AB Experiment in the History of the Internet
Google ran an experiment in 2000 where 99% of users got ads and 1% didn't. The company says it saw 3% more searches from people who had ads than those who didn't. But Google forgot about the experiment until 2008, when a colleague told them to turn it off. "This is probably the most expensive experiment Google ever ran"
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