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Customer-Centered Innovation by Amazon Web Services PM

The Product Podcast

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How Do I Make Customers Feel Part of the Bran?

Customers feel acknowledged whenever theyare notified, often about a about changes in the product and how they can participated in the product. So you need to constantly think about, how do i make customers feel part of the bran? Which brings me to this court from one of my mentors, a a brand is not what you tell the customer. A brand is what the customer tells each other.

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