Are You Running Recruiting or Revenue or a Revenue or Both?

I think that's so important actually kind of a parallel to sales organizations is, you know, right now it's a curvision. We're actually optimizing what we do when we don't close a deal and reengage with churned customers or reengage in situations in which they decide to move forward with a different solution. And it's the same on the town acquisition side, right? Like one of the big things I try to put out there into the world is that you need to run recruiting orgs like you run revenue orgs.