How Do You Promote Podcasts?

The wall street journal pod casts an even reply all, no, it's part of any network or has any celebrity host. It just seemed really strange that the show was ranked so high. I asked shohag over and over exactly, how do you promote podcast? And he stuck with the same story every time. So i tore pages out of my note book and tacked them to the wall. My wall now has a picture, people places, tactics and strings outlining the whole operation.