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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Save the Cat for Sustainability

"This is the way that any movie would be used anything anytime you're trying to green light a show act one act two act three three act structure arrist opel 335 bc right so you've got all of this in terms of a movie or a show and i drew this on link 10 the other day just for a bit of fun it's my favorite movie princess bride. me i think i just need to make you a co-host give me two seconds there," he says. "i use this for our speeches so this could be a sustainability speech and you i would never show most executives this because they'll be like oh that's a bit weird but this is the process behind the

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