How to Find Out What's in the Black Box

Get hyper-specific and they'll assume you're one of them. This could be leaning hard on endurance athletes. Talk about their O2 levels or specifics for training for an Ironman. Leverage social identity theory. I can go on with another 50 tactics and please email me if you want to get into them, but the key is to match up channels, messaging, and calls to action every day.