12min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

The Dynamics of Political Persuasion

This chapter explores the complex and evolving landscape of political persuasion, emphasizing its transient nature and the challenges in understanding its long-term impact. It discusses how strategies that may be effective in one election cycle can falter in another, drawing parallels between persuasion tactics and stock market behaviors. The conversation culminates in a focus on moral foundations theory, underlining the necessity for adaptable approaches tailored to diverse audiences and contexts.

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