Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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Gogametic - Is There a Default Attribution Model?
There is always going to be a default attribution modlinder, because there has to be. If you're going to assign credit for a conversion, whether an actual ecommerce conversion or some monetory value assigned to a conversion event or a goal, then there must be a way of assigning that back to a marketing source. T yes, and the default is last, non direct click. Other platforms might have a different default, but there's really interesting use af gugoanaticdefault as universal.
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