Unleashing the Magic of Ideation

Elliot: I see ideation a lot more like alchemy. So, you're combining a good deal of these scientific methodologies. But you also leave the door open for bouncing off of those and coming up with ideas that might be more qualitative or like divine inspiration from your team. That's what the uncover is about. We're really trying to bring the best of unilever and our legacy and our expertise.

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