8min chapter

The Green Blueprint cover image

Inside Apple’s failed car program

The Green Blueprint

CHAPTER

Apple's Failed Car Program Challenges and Transition to AI Division

This chapter explores the difficulties faced by Apple's unsuccessful car project, including leadership issues, project direction pivots, layoffs, key personnel changes, and the role of Kevin Lynch in recommending the winding down of the car initiative. It also discusses the decision-making process around achieving level five autonomy, market struggles, and the transition of engineers to Apple's AI division for future projects.

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