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9min chapter
37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson
The GTM Podcast
Engaging Stakeholders: The Power of Mobilizers
This chapter examines the critical role of mobilizers in sales, highlighting their influence in driving internal consensus within customer organizations. It contrasts the effectiveness of engaging multiple stakeholders over simply focusing on individual conversations, ultimately emphasizing the need to sell change instead of just products.
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