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211: Crafting an Authentic Visitor Experience with Andi Jaspersen
Destination Marketing Podcast
Isint Madison, Cheese Curds?
"I think once people are ready to put down their bias and go experience it, it's just such a much more powerful tool," he says. "The most popular one at this point is you can get on a train at terry bison ranch,. And they take you out into the middle of a herd ... You don't ever, ever do that anywhere else."
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