I'm blown away by these numbers, really. And it's a big, it's really impressive for me. They seem to have such brand power. I am deeply impressed with this company. It's probably a company I never own. But they obviously have some brand power the whole lot because how can they keep? The share price hardly dipped. Even during COVID, there was obviously a dip, but not as much as you see with other companies and sectors. This has more to do with accounting and these free cash flows, you need to look over the years.

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