In the latest episode of Unlocking Academia, Tarin Ahmed, the host, is joined by guest, Johanna Drucker, an American author, book artist, visual theorist, and cultural critic. In a discussion on Drucker's recent publication, Affluvia: The Toxic Off-Gassing of Affluent Culture (Bridge Books, 2025), they cover topics of invisible labour, globalisation, sustainability and more.
Affluvia, a neologism for the “toxic off-gassing of affluent culture, explores the ecological costs of innocuous-seeming daily routines. Delving deeper into Drucker's own ten minute morning routine, the book examines the lifecycle of production and consumption, revealing the ways these familiar objects are connected to complex networks of industrial production, extraction industries, human rights and labor issues, pollution of air and water, and destruction of human and animal habitat.
The illustrated study breaks the coffee making and pet feeding into component parts, with each chapter focussing on one part of Drucker's routine. "Making Coffee" describes the lifecycle of beans from planting to roasting, the production of the coffee bag in which the beans are packaged and sold, the manufacture of the coffee grinder etc, whilst "Feeding the Cats" traces the cat food, the can and label, spoon, and bowls. Even the water, electricity, and waste products come under examination.
The book is a vivid, dramatic, account of the environmental and social impact of ordinary everyday activities and is guaranteed to leave any reader with a newfound sense of curiosity for how our everyday objects came to be, and the impact getting to us has on our world.
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