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The ACLU's Critical Inquiry in the Colorado Website Design Case
A law like Colorado's that simply says, if you choose to go into business to serve the public, you can't discriminate among the public based on who they are is not a regulation of speech. That law applies equally to businesses that have no expressive component,. say bookstores or architects or photography studios. So I think it's really you're sort of looking at the problem from the wrong end if you ask, is the business expressive? And if the business is expressive, they don't have to comply with a non-discrimination law.