The Types of Creative Personalities

"I was just sort of blown away by the fact that you got it. That's simple," he says about his inspiration for "Super Bowl XLVIII" The idea came from a conversation with an art director at Motorola, who said how we dealt with like all the computer chips and making all the information go is kind of like 'herding cats' He recalls being in different creative shops during his career where they would present their ideas to him without any hesitation.