Companies that tend to innovate early tend to continue innovating late. Companies that tend to innovate late never really innovate. And so you see this pattern over and over again in companies, right? You can imagine your own examples of the companies that never really came out with a product too, and ten years later, they still don't have a product too,. Ah. So i think that's a very interesting pattern. I encourage companies that once their corpe product scaling repeatedly and they have a great sales motion against it, that's probably the moment that they want to add a product to.