The Third Mechanism of Disproportional Rewards for Extremity in Social Media

In the information age, persuasion is a key power and persuading anyone requires attracting someone's attention. So what I think is probably there's a deeper reason for why we like in extreme content. And that I think is information overload. What will eventually happen is that this idea of going towards more extreme, shocking, surprising views is baked into any of these systems," he says.