This is a very dense book. It's very well written. There's lots of details added to stories that I've heard previously. The ideas here are pretty powerful, but I got to obviously synthesize them and figure out how do I apply them to myself as a individual creator rather than big business guy. Because it's presented so well, it's pretty easily generalizable. This is one that I probably wouldn't recommend to everybody, but I would recommend to everybody in the bookworm audience.