4min chapter

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#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Marketing Made Simple

CHAPTER

The Importance of Preparing for Interviews

Public relations is about managing the public perception of Jen Hatmaker, whether it's true or not. It's earned media coverage traditionally is the biggest component of public relations. Publicist: "It's my job to be prepared and think through every possible scenario"

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