FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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How to Build a Joint Value Partnership

Once you identify these partners, i think that this is when the hard part starts. Part of a partner's strategy is to understand which partners you want or need to have. What is the business value for them, even beyond the financial, financial benefit and focus on making their life easier. Oh, good tips.

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