The product of the Silk Road project was in fact a live performance. When Yoyo says the word product what he means is something that feels manufactured and uniform. In any field when you're building something new there's tension between creating a structured environment for your team and leaving room for accidental discoveries. Too much control and you stifle innovation. Too little and you risk falling into chaos.
What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.
Yo-Yo Ma had to foster a collaborative atmosphere between musicians that didn’t speak the same language — literally or musically. This, of course, brought a set of unique challenges. So how did Yo-Yo build a shared vision that resonated with his whole team? He knew from the beginning that this project was bigger than just him.
On Spark & Fire, you’ll be led inside the creative process of high-achieving creators at the top of their game. These insights are relevant to anyone in any field – because creativity and innovation are just different words for the same idea.
Listen to the whole episode here: listen.sparkandfire.com/Season2_feed
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Spark & Fire is a WaitWhat original in partnership with the BBC. Follow us wherever you get your podcasts.
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