10. Cadence Strategy
Practical Prospecting
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What's the Difference Between Value and Bump Emails?
The bump email is not providing any additional value necessarily, but you're resurfacing an initial email. In our sequences, that second bump email is typically the highest response rate. So it might just be as simple as any thoughts. It might be here's a case study that further explains how we help with this. There's a bunch of different things, but typically it's like one sentence that just resurfaces the original email.
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