S2 E57 - How-To Crush This Q4 Without Sacrificing Long Term Momentum
Stacking Growth | The B2B Marketing Podcast
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What Not to Do in Q4?
Don't email your entire database with blanketed marketing promotional emails. Why piss off potential prospects or just irritate them? Because you add another layer in Q4, right? So it's not just marketing that's all hands on deck. You suddenly have sales team. Their phones are smoking, they're dialing and calling everybody. There's no way that person's going to even move through the funnel by the end of the fiscal anyway.
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