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18: The $50B contrarian, Ira Lubert

Onward, a Fundrise Production

CHAPTER

How to Be a Partner to Entrepreneurs

"I'm good at raising capitals, I think that's a weakness of most entrepreneurs," he says. "Once I shake someone's hands, forget what the legal papers say." He'll always negotiate a wholesale deal and not buy it retail. 'The key question is if you had to do over again, would you do it again'

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