Adspend with Ash Melwani and Rabah Rahil cover image

AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe

Adspend with Ash Melwani and Rabah Rahil

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The Death of UGC Content

The reason people started making this type of content is because it resembled organic content that was coming out of TikTok, right? And so the whole point was to blend in. And now these very clearly look like ads. So that's why the effectiveness is like, as soon as I see this book, like, I'm obsessed with this, whatever it is,. Like low quality crap, people are skipping right away.

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