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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
The Death of UGC Content
The reason people started making this type of content is because it resembled organic content that was coming out of TikTok, right? And so the whole point was to blend in. And now these very clearly look like ads. So that's why the effectiveness is like, as soon as I see this book, like, I'm obsessed with this, whatever it is,. Like low quality crap, people are skipping right away.
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